Ideal Home Show, the world’s longest-running consumer exhibition, is set to make history with its inaugural Birmingham edition at the NEC from 10–13 June 2027.

For over a century, the Ideal Home Show has been Britain’s home of innovation, shaping the way we live through cutting-edge design, breakthrough technology and inspiring interiors. Established in 1908, the show has become a cultural icon, attracting millions of visitors and even welcoming royalty over its 115+ year legacy .

Now, in a bold new chapter, the show is expanding beyond its iconic London home at Olympia to reach audiences across the Midlands, North of England and Wales. The move to the NEC Birmingham, the UK’s most accessible exhibition venue, marks a significant milestone in the brand’s evolution, bringing its unique blend of inspiration and innovation to a truly national audience.

The 2027 launch promises a fresh, premium experience, showcasing the very best in interiors, gardens, home renovation, lifestyle accessories and more. Visitors can expect immersive features, expertly curated show sections and inspiring show homes designed to set the standard for modern living .

With an established audience of over 165,000 visitors in London and a growing presence in Scotland, the addition of the Birmingham event strengthens the Ideal Home Show’s national footprint. This expansion opens the door to new audiences while offering brands and partners unrivalled reach across the UK. Backed by a powerful multi-channel media reach of over 3 million consumers and strong broadcast and press partnerships, the NEC edition is set to deliver both national impact and regional engagement through targeted Midlands campaigns.

This launch signals more than just a new location. It represents the next era of the Ideal Home Show, combining its rich heritage with a forward-looking vision to inspire homeowners across the UK like never before.